For shoppers who love great deals, variety, and a little adventure, the Kittery Outlets in Maine are a dream destination. Often called the “Outlet Capital of New England,” this shopping haven brings together more than 100 stores featuring top brands, designer labels, and specialty shops—all at discounted prices.
But with so many options, navigating the outlets can feel overwhelming if you’re not prepared. That’s where insider knowledge makes all the difference. From knowing the best times to visit, to discovering hidden discounts, to pairing your shopping spree with nearby dining and attractions, shopping the Kittery Outlets like a pro is about more than just browsing racks—it’s about strategy.
In this guide, we’ll walk you through everything you need to know to make the most of your visit, ensuring you save money, enjoy the experience, and uncover the best that Kittery has to offer.
Why Shop at the Kittery Outlets?
So, why do thousands of travelers (and locals) make a beeline for the Kittery Outlets every year? Simple—this isn’t just shopping, it’s an experience. Nestled right along Route 1, just minutes from the Maine–New Hampshire border, the outlets are the perfect mix of bargain hunting, brand variety, and coastal charm.
Here are a few reasons why the Kittery Outlets should be on every savvy shopper’s itinerary:
1. Big-Name Brands, Outlet Prices
From Nike, Adidas, and Under Armour to Coach, Kate Spade, and Michael Kors, you’ll find an impressive lineup of top brands offering deep discounts year-round. Whether you’re refreshing your wardrobe, upgrading your workout gear, or looking for designer accessories without the hefty price tag, there’s something for everyone.
2. Something for Every Shopper
Not into fashion? No problem. Outdoor enthusiasts love the Kittery Trading Post, a legendary store for everything from hiking boots to fishing gear. Foodies will find kitchen treasures at Le Creuset or Williams Sonoma Outlet, while home decorators can score great finds at Crate & Barrel Outlet.
3. Tax-Free Shopping Bonus
Here’s a perk that many travelers don’t realize: New Hampshire, right next door, is tax-free for clothing purchases. Many visitors combine their Kittery trip with a quick detour across the border, making the whole area a shopping haven for bargain hunters.
4. A Scenic Shopping Destination
Unlike crowded city malls, the outlets here come with a side of coastal Maine charm. Imagine taking a shopping break with a lobster roll, or strolling along the waterfront in nearby Portsmouth after a full day of deals. Shopping feels less like a chore and more like a vacation activity.
5. Convenient Location for Travelers
If you’re driving along I-95 or heading to Maine’s beaches, the outlets are perfectly positioned for a pit stop. They’re just an hour north of Boston and a quick drive from Portland, making them a great add-on to any New England road trip.
👉 Pro Tip: Check the official Kittery Outlets website before you visit. You’ll often find seasonal sales, coupons, and event listings that can help you maximize your savings.
Must-Visit Stores at the Kittery Outlets (with Insider Tips)
One of the best things about shopping at the Kittery Outlets is the sheer variety. Whether you’re a fashion lover, an outdoor enthusiast, or someone just looking to score a few home essentials, there’s a store that will make you glad you came. But with more than 100 shops spread across the area, knowing where to go first can save you both time and energy.
Here are some must-visit stores—plus insider tips to help you shop smarter.
Fashion & Designer Finds
Coach Outlet – A go-to for timeless handbags, wallets, and accessories. Insider Tip: Visit during holiday weekends for additional markdowns on clearance items.
Michael Kors – From chic totes to stylish sunglasses, you’ll often find discounts up to 60% off retail.
Kate Spade New York – Perfect for playful, colorful bags and fashion accessories.
Athletic & Outdoor Gear
Nike Factory Store – Huge selection of sneakers, workout wear, and seasonal gear. Insider Tip: Head to the clearance section in the back for hidden gems.
Adidas Outlet – Great for activewear basics and sports shoes, often with buy-one-get-one promotions.
Kittery Trading Post – A Maine institution! It’s more than a store—it’s an adventure. From hiking boots to kayaks, this spot is a paradise for outdoor lovers.
Home & Lifestyle
Le Creuset Outlet – Dreaming of colorful cookware? You’ll find discounted cast iron pots and pans here, sometimes in rare colors.
Williams Sonoma Outlet – High-quality kitchenware and gadgets that make perfect gifts (or upgrades for your own kitchen).
Crate & Barrel Outlet – Stylish home décor, furniture, and kitchen tools at discounted prices.
Specialty & Unique Finds
Lindt Chocolate Outlet – Stock up on premium Swiss chocolate (a great souvenir for family and friends).
Vera Bradley – Known for vibrant quilted bags and travel accessories.
Carters & OshKosh B’gosh – Ideal for parents looking for deals on kids’ clothes.
Quick Reference Table: Best Stores by Category
| Category | Must-Visit Stores | Insider Tip |
|---|---|---|
Fashion & Designer |
Coach, Kate Spade, Michael Kors | Shop clearance racks for extra discounts |
| Athletic & Outdoor | Nike, Adidas, Kittery Trading Post | Check for end-of-season sales |
| Home & Lifestyle | Le Creuset, Williams Sonoma, Crate & Barrel | Look for bundle or set deals |
Specialty Gifts |
Lindt Chocolate, Vera Bradley, Carters/OshKosh | Perfect for souvenirs and gifts |
👉 Pro Tip: Many stores offer email sign-ups or loyalty programs right at checkout. Even as a visitor, signing up can give you immediate discounts on your purchase.
Insider Shopping Strategies (Timing, Coupons, Parking Tips & More)
If there’s one thing seasoned outlet shoppers know, it’s that strategy is everything. With so many stores and deals, having a game plan can mean the difference between an overwhelming day and a successful shopping spree. Here are some local-approved insider tips to help you make the most of your visit.
1. Shop Early (or Late) for the Best Experience
Mornings are golden. Arrive early when the outlets first open to avoid crowds and get first dibs on restocked items.
Evenings can also work. The last hour before closing is often quieter, giving you space to browse without the bustle.
👉 Pro Tip: Weekdays are much calmer than weekends or holidays. If you can, plan your shopping on a Tuesday or Wednesday for the most relaxed experience.
2. Always Look for Coupons & Deals
Many shoppers don’t realize how much they can save beyond outlet prices.
Check the Kittery Outlets official website for current promotions and printable coupons.
Sign up for brand loyalty programs like Nike Membership or Coach Insider at checkout. Discounts can apply instantly—even for first-time visitors.
Holiday weekends such as Labor Day sales often offer the steepest markdowns.
3. Parking Made Easy
Parking is free and plentiful across the Kittery Outlets, but spots closest to popular stores like Nike and Coach fill quickly.
Arrive before 11 AM for the best parking near your favorite shops.
Multiple parking areas line Route 1, so if one lot is full, you’ll likely find a spot a short walk away.
4. Wear Comfortable Shoes & Dress Smart
This may sound simple, but with more than 120 stores spread out along Route 1, you’ll easily log a few miles without realizing it.
Choose supportive shoes and dress in layers, especially in cooler months.
Bring a lightweight tote or backpack—you’ll thank yourself when juggling shopping bags.
5. Map Out Your Shopping Plan
Start with your priority stores first—whether that’s snagging a new pair of Nikes or grabbing cookware at Le Creuset.
Don’t forget smaller specialty shops tucked between the big names—you might find unique gifts at better prices.
Consider breaking your day into two “rounds”: fashion in the morning, home/outdoor gear after lunch.
6. Schedule Breaks & Refuel
Shopping can be more exhausting than you think. Take short breaks at local cafés or nearby restaurants to recharge. Places like When Pigs Fly Pizzeria or Bob’s Clam Hut (both local favorites) are just minutes away and perfect for a quick bite.
7. Use Your Phone for Extra Savings
Many outlets offer QR codes at the entrance—scan them for digital coupons.
Follow your favorite stores on social media for flash sales. Sometimes a promo code is posted that you can use in-store the same day.
Quick Insider Recap:
Go early or late for the best shopping experience.
Check coupons online before arriving.
Park smart by arriving before 11 AM.
Dress comfortably and plan your route.
Refuel locally to keep your shopping stamina high.
Dining Options Around the Outlets
Let’s be honest: shopping works up an appetite. After hours of browsing racks and snagging deals at the Kittery Outlets, you’ll want to refuel. Luckily, Kittery is not just about shopping—it’s also home to some of Maine’s most beloved food spots, from casual seafood shacks to cozy cafés. Whether you’re craving a quick snack or a sit-down meal, here are some local favorites to add to your itinerary.
Classic New England Eats
Bob’s Clam Hut – A Kittery institution since 1956, Bob’s is the go-to spot for fried clams, lobster rolls, and chowder. If you want to experience authentic Maine seafood between shopping stops, this is your place.
Warren’s Lobster House – Located right on the waterfront, this restaurant has been serving fresh lobster and seafood since 1940. Their salad bar is legendary, making it a great option if you want variety.
Casual & Family-Friendly
When Pigs Fly Pizzeria – Famous for its wood-fired pizzas and craft beer selection, this spot is just minutes from the outlets. Don’t skip their fresh-baked bread, which is sold right next door at their bakery.
The Maine Diner (a short drive away in Wells) – A popular stop featured on Diners, Drive-Ins and Dives, serving hearty comfort food with a New England twist.
Coffee & Quick Bites
Lil’s Café – A cozy spot on Wallingford Square, perfect for morning coffee, sandwiches, and their famous crullers (trust us—you’ll want one).
Café Espresso – A local favorite for breakfast and lunch, known for its generous portions and friendly atmosphere.
Upscale & Relaxed Dining
Anneke Jans – Located in nearby Kittery Foreside, this bistro-style restaurant offers an intimate vibe with a focus on fresh, seasonal ingredients. Great for a more refined evening after a day of shopping.
Black Birch – Known for its creative menu and craft cocktails, it’s a perfect choice if you’re looking to unwind in a trendy, relaxed setting.
Quick Comparison Table: Dining Near Kittery Outlets
| Dining Style | Restaurant | What to Try |
Distance from Outlets |
|---|---|---|---|
Seafood Classic |
Bob’s Clam Hut | Fried clams, lobster roll | 5 min |
| Seafood & Salad | Warren’s Lobster House | Lobster, salad bar | 7 min |
| Pizza & Beer | When Pigs Fly Pizzeria | Wood-fired pizza, craft beer | 6 min |
| Breakfast & Coffee | Lil’s Café | Crullers, coffee | 8 min |
| Upscale Bistro | Anneke Jans | Seasonal small plates | 10 min |
👉 Traveler Tip: If you’re visiting during peak shopping seasons (like summer or fall weekends), consider making reservations at sit-down restaurants such as Anneke Jans or Black Birch. For casual spots like Bob’s Clam Hut, aim to eat early or late to avoid long lines.
Beyond Shopping – Nearby Attractions & Things to Do
One of the best things about visiting the Kittery Outlets is that shopping is just the beginning. Once your bags are full, you’ll find yourself surrounded by charming seaside towns, historic landmarks, and outdoor adventures that make coastal Maine unforgettable. Here are some nearby attractions worth adding to your itinerary:
1. Explore Kittery’s Coastline
Fort Foster Park – A local gem with walking trails, picnic areas, and sweeping ocean views. It’s the perfect place to unwind after a shopping spree.
Seapoint Beach – A quieter, scenic beach where you can take a stroll, dip your toes in the water, or simply breathe in that fresh Maine air.
2. Take a Harbor Cruise
Hop on a scenic boat tour from nearby Portsmouth, NH, just across the bridge. Cruises often pass by historic forts, lighthouses, and even local wildlife like seals. Check out Portsmouth Harbor Cruises for daily schedules.
3. Dive Into History
Fort McClary State Historic Site – Explore this 19th-century fort overlooking the Piscataqua River. History buffs will love the old military architecture and the stunning harbor views.
Strawbery Banke Museum (Portsmouth, NH) – An open-air history museum where you can walk through centuries of New England life.
4. Enjoy Arts & Culture
Kittery Art Association – Showcasing works by local artists, it’s a wonderful spot to experience Maine’s creative side.
The Music Hall in Portsmouth – A beautifully restored theater that hosts concerts, plays, and film screenings.
5. Savor Local Brews & Bites
Tributary Brewing Company – Known for its handcrafted beers, it’s a relaxing spot to kick back after a day of shopping.
Row 34 (Portsmouth) – A foodie’s favorite for fresh oysters and craft beer.
6. Outdoor Adventures
If you’re into hiking and nature, the Great Bay National Wildlife Refuge (about 20 minutes away) is a fantastic choice. With peaceful trails and opportunities for birdwatching, it’s an easy way to connect with Maine’s natural beauty.
Quick Attractions Guide Near Kittery Outlets
| Activity Type | Attraction | Why Visit? |
|---|---|---|
| Beach & Trails | Fort Foster Park, Seapoint Beach | Relaxation with ocean views |
| History & Culture | Fort McClary, Strawbery Banke Museum | Step into New England history |
| Arts & Entertainment | Kittery Art Association, The Music Hall | Local art and live performances |
| Food & Drink | Tributary Brewing, Row 34 | Local craft beer & seafood |
| Outdoor Escape | Great Bay National Wildlife Refuge | Hiking and wildlife spotting |
👉 Traveler Tip: If you’re staying at the Kittery Inn and Suites, most of these attractions are within a 10–20 minute drive, making it easy to combine outlet shopping with sightseeing for a perfect day trip.
Where to Stay – Kittery Inn and Suites
After a long day of scoring deals at the Kittery Outlets and exploring coastal Maine, you’ll want a place that feels like home—but with the convenience of a hotel. That’s where the Kittery Inn and Suites comes in.
Located just minutes from the outlets, our boutique inn offers the perfect balance of comfort and accessibility. Imagine waking up to a complimentary breakfast, sipping fresh coffee before heading out for a day of shopping, and returning to relax in a cozy room or suite. Whether you’re here for a quick shopping getaway, a wellness retreat, or a weekend exploring Southern Maine, we’ve got you covered.
Why Stay with Us?
Unbeatable Location – Only a short drive to the Kittery Outlets and nearby attractions like Portsmouth, Fort Foster, and Seapoint Beach.
Comfortable Rooms & Suites – Thoughtfully designed to make you feel at ease.
Complimentary Breakfast – Fuel up before a day of shopping and adventure.
Guest-Focused Service – Local tips, personalized recommendations, and a friendly team ready to help.
Great Value – Quality stay at traveler-friendly rates.
For shoppers, foodies, and coastal explorers alike, Kittery Inn and Suites is more than just a stay—it’s part of your Maine adventure.
Conclusion: Your Kittery Outlet Adventure Awaits
The Kittery Outlets aren’t just about finding great deals—they’re about creating an experience. From premium brands at unbeatable prices to seaside walks, local dining, and charming accommodations, Kittery makes the perfect getaway for bargain hunters and travelers alike.
So pack your shopping list, lace up those comfy shoes, and get ready to shop, dine, and explore like a pro. And when it’s time to rest, let the Kittery Inn and Suites be your home base for comfort, convenience, and Maine hospitality.
👉 Ready to start your shopping adventure? Book your stay at Kittery Inn and Suites today and enjoy a trip that blends retail therapy with coastal charm.